Marketing Strategy & Price Psychology

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10

Lectures
08:51:08

Duration

Course description

A Marketing Strategy is the long-term planning of business objectives that the company wants to achieve. For these to be achieved it is important to choose well the specific actions to consolidate the reputation of products and services or increase sales in the market. Utilizing opportunities is vital to find the target market and to be able to make customers loyal to the organization so that the positioning of the company gets stronger. Psychological pricing is the practice of setting prices slightly lower than a whole number.