BUSINESS STUDIES

Class 12

Home
Class 12

12

Lectures
02:00:02

Duration

Course description

Business Studies for Class 12 provides an extensive range of concepts and advanced information regarding the subject which includes all the questions provided in the Business Studies syllabus. A piece of good knowledge in the business can influence the growth of an organization, earning, personal development, and daily lives of people. The business has an important impact on the living and quality of lifestyle and also the environment we live in.

Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

Concept:

Management – concept, objectives, and importance
Management as Science, Art and Profession
Levels of Management
Management functions-planning, organising, staffing, directing and controlling
Coordination- concept and importance

Unit 2: Principles of Management

Concept:

Principles of Management- concept and significance
Fayol’s principles of management
Taylor’s Scientific management- principles and techniques

Unit 3: Business Environment

Concept:

Business Environment- concept and importance
Dimensions of Business Environment,Economic, Social, Technological, Political and Legal

Unit 4: Planning

Concept:

Planning: Concept, importance and limitation
Planning process

Unit 5: Organising

Concept:

Organising: Concept and importance
Organising Process
Structure of organisation- functional and divisional concept.
Delegation: concept, elements and importance
Decentralisation: concept and importance

Unit 11: Marketing

Concept:

Marketing – Concept, functions and philosophies
Marketing Mix – Concept and elements
Product – branding, labelling and packaging – Concept
Price – Concept, Factors determining price
Physical Distribution – concept
Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations