BUSINESS STUDIES

Class 12
  • 12
    Lectures
  • 02:00:02
    Duration

Course description

Business Studies for Class 12 provides an extensive range of concepts and advanced information regarding the subject which includes all the questions provided in the Business Studies syllabus. A piece of good knowledge in the business can influence the growth of an organization, earning, personal development, and daily lives of people. The business has an important impact on the living and quality of lifestyle and also the environment we live in.


Part A: Principles and Functions of Management

Unit 1: Nature and Significance of Management

Concept:

  • Management – concept, objectives, and importance
  • Management as Science, Art and Profession
  • Levels of Management
  • Management functions-planning, organising, staffing, directing and controlling
  • Coordination- concept and importance

Unit 2: Principles of Management

Concept:

  • Principles of Management- concept and significance
  • Fayol’s principles of management
  • Taylor’s Scientific management- principles and techniques

Unit 3: Business Environment

Concept:

  • Business Environment- concept and importance
  • Dimensions of Business Environment,Economic, Social, Technological, Political and Legal

Unit 4: Planning

Concept:

  • Planning: Concept, importance and limitation
  • Planning process

Unit 5: Organising

Concept:

  • Organising: Concept and importance
  • Organising Process
  • Structure of organisation- functional and divisional concept.
  • Delegation: concept, elements and importance
  • Decentralisation: concept and importance

Unit 11: Marketing

Concept:

  • Marketing – Concept, functions and philosophies
  • Marketing Mix – Concept and elements
  • Product – branding, labelling and packaging – Concept
  • Price – Concept, Factors determining price
  • Physical Distribution – concept
  • Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations

Tags

Free study material,Class 12,BUSINESS STUDIES,CBSE

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