The syllabus consists of two parts: (A) Principles and Functions of Management (B) Business Finance and Marketing. In total, there are 12 units. The theory paper is of 80 marks and 3 hours duration.
Part A: Principles and Functions of Management
Unit I: Nature and Significance of Management
Management - concept, objectives and importance
Management as Science, Art and Profession
Levels of management
Management functions - planning, organising, staffing, directing and controlling
Coordination - concept and importance
Unit 2: Principles of Management
Principles of Management - concept and significance
Fayol's principles of management
Taylor's Scientific Management - principles and techniques
Unit 3: Business Environment
Business Environment - concept and importance
Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
Demonetization - concept and features
Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India
Unit 4: Planning
Concept, importance and limitations
Planning process
Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme
Unit 5: Organising
Concept and importance.
Organizing Process.
Structure of organization - functional and divisional concept. Formal and informal organization - concept
Delegation: concept, elements and importance.
Decentralization: concept and importance.
Unit 6: Staffing
Concept and importance of staffing
Staffing as a part of Human Resource Management - concept
Staffing process
Recruitment process
Selection - process
Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
Unit 7: Directing
Concept and importance
Elements of Directing
Motivation - Concept, Maslow's hierarchy of needs; Financial and non-financial incentives
Leadership - concept, styles - authoritative, democratic and laissez faire
Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers
Unit 8: Controlling
Concept and importance
Relationship between planning and controlling
Steps in the process of control
Part B: Business Finance and Marketing
Unit 9: Financial Management
Concept, role, and objectives of Financial Management
Financial decisions: investment, financing, and dividend - Meaning and factors affecting them
Financial planning - concept and importance.
Capital Structure - concept and factors affecting capital structure
Fixed and Working Capital - concept and factors affecting their requirements.
Unit 10: Financial Markets
Financial Markets: Concept, Functions and types
Money market and its instruments.
Capital market: : Concept, types (primary and secondary), methods of floatation in the primary market
Stock Exchange - Meaning, Functions and trading procedure
Securities and Exchange Board of India (SEBI) - objectives and functions.
Unit 11: Marketing
Marketing - Concept, functions and philosophies
Marketing Mix - Concept and elements
Product - branding, labelling and packaging - Concept
Price - Concept, Factors determining price
Physical distribution - concept, components and channels of distribution
Promotion - Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations
Unit 12: Consumer Protection
Concept and importance of consumer protection
The Consumer Protection Act, 2019: Meaning of consumer, Rights and responsibilities of consumers, Who can file a complaint?, Redressal machinery, Remedies available
Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs)
Business Studies, class 12, study material
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