Business Studies

  • 12
    Lectures
  • 12:00:12
    Duration

Course description

The syllabus consists of two parts: (A) Principles and Functions of Management (B) Business Finance and Marketing. In total, there are 12 units. The theory paper is of 80 marks and 3 hours duration.


Part A: Principles and Functions of Management

Unit I: Nature and Significance of Management


Management - concept, objectives and importance

Management as Science, Art and Profession

Levels of management

Management functions - planning, organising, staffing, directing and controlling

Coordination - concept and importance

Unit 2: Principles of Management


Principles of Management - concept and significance

Fayol's principles of management

Taylor's Scientific Management - principles and techniques

Unit 3: Business Environment


Business Environment - concept and importance

Dimensions of Business Environment - Economic, Social, Technological, Political and Legal

Demonetization - concept and features

Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India

Unit 4: Planning


Concept, importance and limitations

Planning process

Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme

Unit 5: Organising


Concept and importance.

Organizing Process.

Structure of organization - functional and divisional concept. Formal and informal organization - concept

Delegation: concept, elements and importance.

Decentralization: concept and importance.

Unit 6: Staffing


Concept and importance of staffing

Staffing as a part of Human Resource Management - concept

Staffing process

Recruitment process

Selection - process

Training and Development - Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.

Unit 7: Directing


Concept and importance

Elements of Directing

Motivation - Concept, Maslow's hierarchy of needs; Financial and non-financial incentives

Leadership - concept, styles - authoritative, democratic and laissez faire

Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers

Unit 8: Controlling


Concept and importance

Relationship between planning and controlling

Steps in the process of control

Part B: Business Finance and Marketing

Unit 9: Financial Management


Concept, role, and objectives of Financial Management

Financial decisions: investment, financing, and dividend - Meaning and factors affecting them

Financial planning - concept and importance.

Capital Structure - concept and factors affecting capital structure

Fixed and Working Capital - concept and factors affecting their requirements.

Unit 10: Financial Markets


Financial Markets: Concept, Functions and types

Money market and its instruments.

Capital market: : Concept, types (primary and secondary), methods of floatation in the primary market

Stock Exchange - Meaning, Functions and trading procedure

Securities and Exchange Board of India (SEBI) - objectives and functions.

Unit 11: Marketing


Marketing - Concept, functions and philosophies

Marketing Mix - Concept and elements

Product - branding, labelling and packaging - Concept

Price - Concept, Factors determining price

Physical distribution - concept, components and channels of distribution

Promotion - Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations

Unit 12: Consumer Protection


Concept and importance of consumer protection

The Consumer Protection Act, 2019: Meaning of consumer, Rights and responsibilities of consumers, Who can file a complaint?, Redressal machinery, Remedies available

Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs)


Tags

Business Studies, class 12, study material

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